Sometimes, life takes you in unexpected directions. For me, that turning point came during the 2020 lockdowns in Italy, a time that was both difficult and transformative. As someone who had spent 30 years working in financial markets, business advisory, and real estate investments, I found myself at a crossroads. The isolation and uncertainty of that period led me to explore something new: writing in English for the global market under the pseudonym Warren Ray Zone. But now, I’m ready to embrace my full journey under my new name: Simons Wise.
This isn’t just a rebranding—it’s the culmination of a lifetime of experience. And yes, “Simons” comes from my real name, Simonetta—a name that, for me, carries not just personal meaning, but a professional legacy built on expertise, growth, and international ambition.
How It All Began: From Commodities to Strategic Business Advisory
Contents
- 1 How It All Began: From Commodities to Strategic Business Advisory
- 2 Why I Became Warren Ray Zone During the 2020 Lockdowns
- 3 The Birth of Simons Wise: A Name That Reflects My Growth
- 4 Bringing My Italian Expertise to Global Markets
- 5 Why the Transition Matters: Expanding My Reach and Impact
- 6 Looking Ahead: What’s Next for Simons Wise?
- 7 Final Thoughts: Embracing Change and Moving Forward
When I started my career in the early 1990s in Italy, I was one of the few professionals working in commodities markets and price forecasting. Back then, the world of finance was far less digital, and my work involved developing econometric models to predict price movements in global commodities. It was technical, data-driven, and highly specialized—but those early experiences shaped my approach to problem-solving and risk management.
Over time, however, I realized that the knowledge I had gained in commodities could be applied to broader business and financial challenges. As I began advising companies on investment strategies, corporate growth, and market positioning, my role evolved. By the early 2000s, I was no longer just a market analyst—I was a trusted advisor to entrepreneurs, executives, and investors.
Looking back, I see that my career has always been about helping others make informed decisions, whether they’re buying a property, scaling a business, or diversifying their portfolios. I didn’t set out to be a business advisor, but it became a natural progression as clients sought out my expertise in areas beyond market analysis.
Why I Became Warren Ray Zone During the 2020 Lockdowns
In 2020, when COVID-19 shut down much of Italy, I found myself with an unexpected gift: time. Like many others, I used the lockdown to explore creative projects that I had been putting off. For me, that meant writing books on options trading—a topic I had been passionate about for years. But there was a catch: I wanted to reach a global audience, especially in English-speaking markets.
That’s when Warren Ray Zone was born. I chose the pseudonym to test the waters without tying it to my existing work in Italy. My books, which focused on practical options trading strategies, risk management, and volatility analysis, found an audience among traders looking for real, actionable advice. The experience showed me that there was a demand for my knowledge beyond Italy—but I also realized that the books only scratched the surface of what I could offer.
Why the pseudonym? At the time, it made sense to keep my English-language writing separate from my ongoing advisory work in Italy. But as the books gained traction, I knew it was time to consolidate everything under a brand that could reflect my entire professional identity.
The Birth of Simons Wise: A Name That Reflects My Growth
As 2022 progressed, it became clear that Warren Ray Zone had served its purpose and that it was time to build something bigger. I wanted a brand name that felt authentic, international, and forward-looking, while still being connected to my personal journey. That’s why I chose Simons Wise.
“Simons” is derived from my name, Simonetta, but it also carries a deeper meaning for me. It represents the wisdom, stability, and resilience I’ve developed over 30 years of navigating complex markets and helping clients make strategic decisions.
“Wise” refers not only to my experience and insight but also to my proprietary wealth planning methodology: the W.I.S.E. framework. This method symbolizes clarity, strategic vision, and the structured approach I use to help clients achieve enduring financial and personal success.
Simons Wise is more than a rebrand—it’s a declaration of who I am and the legacy I’ve built. It allows me to integrate my Italian experience with my global ambitions, offering clients a well-rounded perspective on business, finance, and investments.
Bringing My Italian Expertise to Global Markets
My work as Simons Wise doesn’t erase my roots in Italy—in fact, my experience there is the foundation of everything I do. Over the past 30 years, I’ve advised family businesses, corporate leaders, and individual investors on everything from real estate acquisitions to corporate restructuring and investment planning. Some of my most rewarding projects have included:
- Helping small businesses grow and diversify during periods of market uncertainty.
- Guiding real estate developers through large-scale investments in both commercial and residential projects.
- Providing financial coaching to executives and entrepreneurs, helping them achieve long-term financial independence.
This expertise is now available to a global audience, thanks to my transition to English-language markets. Whether I’m working with a U.S.-based real estate investor or a U.K. startup seeking financial guidance, my goal is to offer personalized advice tailored to their unique challenges.
Why the Transition Matters: Expanding My Reach and Impact
One of the most exciting aspects of this rebranding is that it allows me to offer a more comprehensive, tailored range of services designed to meet the evolving needs of businesses and individuals. As Warren Ray Zone, my focus was primarily on options trading, but as Simons Wise, I can fully leverage three decades of expertise in business advisory, financial coaching, real estate investments, financial planning, and asset protection. I now help clients:
- Design effective business strategies to drive growth, profitability, and long-term success across diverse markets.
- Develop personalized financial coaching programs to guide entrepreneurs, executives, and individuals through investment decisions, debt management, and wealth-building techniques.
- Identify high-potential real estate investments, ensuring clients can diversify their portfolios and achieve sustainable returns.
- Create custom financial plans that address both short-term objectives and long-term security, integrating income management, tax efficiency, and retirement planning.
- Implement asset protection strategies to safeguard wealth, reduce risk, and preserve family assets for future generations.
Simons Wise represents the essence of my journey and expertise, enabling me to provide clients with strategic advice that enhances growth, financial security, and long-term success in a constantly changing world.
Looking Ahead: What’s Next for Simons Wise?
As I move forward, my focus is on building a global presence through a combination of personalized consulting, online education, and strategic collaborations. Some of my upcoming projects include:
- Launching coaching programs for entrepreneurs and investors seeking hands-on guidance.
- Collaborating with international clients on real estate investments and business expansion plans.
- Continuing to write—but this time, covering a wider range of topics, from wealth management to business strategy and financial resilience.
My mission is simple: to help people and businesses make better financial decisions, no matter where they are in the world.
Final Thoughts: Embracing Change and Moving Forward
Rebranding from Warren Ray Zone to Simons Wise isn’t just a name change—it’s the next chapter in a journey that began with an interest in markets and evolved into a passion for helping others succeed. I’m excited to continue this journey and to share my knowledge with a global audience.
If there’s one thing I’ve learned over the past 30 years, it’s that growth comes from being willing to adapt. As Simons Wise, I’m ready to embrace what’s next.
Let’s build something great together. Visit OptionsRay.com to connect with me.